Women's day edit

The Power Suit

The world is yours, with this amazing PETRONELLA linen suit. A beautiful and eye-catching suit to mix up your basic everyday looks. Wear it with white Tundra box shirt, sneakers and a pair of sunglasses to make it casual and suitable for everyday use or with a loose silk top and heeled sandals for a party look.

PETRONELLA

PETRONELLA suit has metallic hue inspired by the gold rush in Lapland in 1949, Sylvia Petronella Antoinette van der Moer and her story.

 

Ready for Spring

Name a more iconic way to get the spring spirit than wearing a colorful hálo x Reidar Särestöniemi v-neck scarf dress. Make it suitable for the weather by layering it with a TUNDRA trench coat and pair of cowboy boots. If you want to feel even more put together, style it with bronze Kalevala x hálo earrings and a bracelet for a boho chic look. With this outfit you are the sunshine of the day.

‘THE SPRING IS BLOOMING, I SEE WILD GREEN' (1967)

Reidar was known for detesting the season of dark polar nights. The painting celebrates the colors, warmth and joy that spring brings. For us it was the perfect inspiration and addition to the collection, because the world needs color and a boost after challenging times.

Sporty neon

Want to feel put together, but cozy at the same time? A perfect combo to wear out to run errands or on a casual desk to dinner day. Our KAJO crinkled midi dress in dashing lime green, HUURRE handknitted wrap knit thrown over the shoulders together with white dad style sneakers and a nice cap to cover the second day's hair. Change the shoes or top off with an oversized blazer to mix it up.

KAJO

"After a long period of polar nights, winter turns into spring bringing in the soft light. These beautiful shades of light are the inspiration for KAJO [Finnish for dawn]. Spring slowly starts to fade away as the sunshine and the nightless night takes over."

The Marta Look

The outfit our CEO swears by. You can wear our O-logo sequin jacquard skirt to each celebration or for a day at the office. Make it an everyday look, with our KAAARNA turtleneck knit and a pair of simple black boots. Our Kalevala x hálo earrings bring the whole outfit perfectly together. Combine with a pair of sculptural black shades to give shade from the spring sunshine.

O-LOGO

Logomania collection is inspired by our beloved O-logo and it originates from natures optical phenomenon, halo. It happens when the sun or moonrays hit ice crystals creating beautiful circular halo effect.