"NEVA [Finnish for fens] is inspired by the endless light of the midnight sun when the sun doesn't set at all. Imagine the light wind gently swinging a hare's-tail cottongrasses on arctic fens."
"The growth rings of a tree and beautiful structure of wood is inspiration for KAARNA [Finnish for birch bark]. Trees full of usnea grow only in places where there is clean and high quality air. Finnish Lapland is one of those special places in the world."
"RUSKA [Finnish for fall foliage] is inspired by the fall colors of Lapland. After endless summer nights, leaves change their colors into various shades of red, yellow, orange, green and brown. Ruska pattern includes traditional elements from Lapland - willow grouse, Siberian Jay and cloudberry with blossoming flowers. Cloudberry exists in the artic tundra and boreal forest. The amber-colored berry is edible and nutritious. This rare berry is called the gold of Lapland. For Natives willow grouses symbols pureness and joy. The Siberian Jay is known to wilderness travelers as a very inquisitive and fearless friend, which can be seen near camps and fires, and who will snatch your food if some is left nearby. The Siberian Jay is also called the soul bird of a wilderness traveler."
"Hálo x Reidar Särestöniemi EXCLUSIVE collection is a recognition to a famous Finnish painter Reidar Särestöniemi (1925-1981). ‘Strange Flowers Bloom at Night' painting is hálo’s choice for the second Hálo x Reidar Särestöniemi EXCLUSIVE collection series. A capsule collection is designed exclusively by hálo."
"HUURRE [Finnish for frost] is inspired by those crispy moments of fall when season changes into winter and temperature goes below zero. Imagine those chilly mornings and frosty grounds."
"Blue moments before the dark and the dance of the Aurora Borealis are the inspiration for KAAMOS [Finnish for polar night]. Lapland is one of the best places on Earth to spot the Northern Lights. Myths tell that they appear on more than 200 nights a year."
"After a long period of polar nights, winter turns into spring bringing in the soft light. These beautiful shades of light are the inspiration for KAJO [Finnish for dawn]. Spring slowly starts to fade away as the sunshine and the nightless night takes over."
"He once saw the sunshine through frosty birches. He was so impressed by the vision that he wanted to capture the moment. The most famous and loved series of paintings called ”Huurrekoivikko” was born. Reidar Särestöniemi's art is well-known from his unique relief-like technic, many layers of paint and strong, intensive colors."
"USVA [Finnish for mist] is inspired by morning dew and foggy fells. Vision the dreamy tones when the sun briefly dips beyond the horizon before rising again blending the boundaries between fading night and dawning day."
"Inspiration behind REIDAR collection comes from the colorful personality of painter Reidar Särestöniemi (1925-1981) and the vividness of his great art."