Inspiration behind REIDAR collection comes from the colorful personality of painter Reidar Särestöniemi (1925-1981) and the vividness of his great art.

He once saw the sunshine through frosty birches. He was so impressed by the vision that he wanted to capture the moment. The most famous and loved series of paintings called ”Huurrekoivikko” was born.

Reidar Särestöniemi's art is well-known from his unique relief-like technic, many layers of paint and strong, intensive colors.

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